APA (7th ed.) Citation

Sargeant, A., & Jay, E. (2004). Building donor loyalty: The fundraiser's guide to increasing lifetime value (First edition.). Jossey-Bass.

Chicago Style (17th ed.) Citation

Sargeant, Adrian, and Elaine Jay. Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value. First edition. San Francisco: Jossey-Bass, 2004.

MLA (8th ed.) Citation

Sargeant, Adrian, and Elaine Jay. Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value. First edition. Jossey-Bass, 2004.