Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay.

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Bibliographic Details
Main Author: Sargeant, Adrian
Other Authors: Jay, Elaine
Language:English
Published: San Francisco : Jossey-Bass, [2004], ©2004.
Edition:First edition.
Subjects:
Online Access:
Physical Description:xv, 208 pages : illustrations ; 25 cm
Format: Book

MARC

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100 1 |a Sargeant, Adrian.  |0 http://id.loc.gov/authorities/names/n98068332 
245 1 0 |a Building donor loyalty :  |b the fundraiser's guide to increasing lifetime value /  |c Adrian Sargeant, Elaine Jay. 
250 |a First edition. 
260 |a San Francisco :  |b Jossey-Bass,  |c [2004], ©2004. 
300 |a xv, 208 pages :  |b illustrations ;  |c 25 cm 
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504 |a Includes bibliographical references (pages 199-202) and index. 
650 0 |a Fund raising  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008104208 
650 0 |a Philanthropists  |z United States  |x Attitudes.  |0 http://id.loc.gov/authorities/subjects/sh2004009382 
650 0 |a Nonprofit organizations  |z United States  |x Marketing.  |0 http://id.loc.gov/authorities/subjects/sh85032985 
700 1 |a Jay, Elaine.  |0 http://id.loc.gov/authorities/names/n2003112332 
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