Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay.

Bibliographic Details
Main Author:	Sargeant, Adrian
Other Authors:	Jay, Elaine
Language:	English
Published:	San Francisco : Jossey-Bass, [2004], ©2004.
Edition:	First edition.
Subjects:	Fund raising > United States. Philanthropists > United States > Attitudes. Nonprofit organizations > United States > Marketing.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xv, 208 pages : illustrations ; 25 cm
Format:	Book

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Online Access

Connect to: Table of contents - All users (Cataloging @ Library of Congress)