The whole enchilada : Hispanic marketing 101 / Juan Faura.

Bibliographic Details
Main Author:	Faura, Juan
Language:	English
Published:	Ithaca, N.Y. : Paramount Marketing Pub., [2004], ©2004.
Edition:	[Revised edition].
Subjects:	Hispanic American consumers. Marketing > Hispanic Americans. Selling > Hispanic Americans. Advertising > Hispanic Americans.
Physical Description:	144 pages ; 23 cm
Variant Title:	Hispanic marketing 101.
Format:	Book

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