From ice cream to the Internet : using franchising to drive the growth and profit of your business / Scott A. Shane.

Bibliographic Details
Main Author: Shane, Scott, 1964-
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2005], ©2005.
Subjects:
Franchises (Retail trade)
Business enterprises.
Success in business.
Physical Description:xxvi, 230 pages ; 24 cm
Format: Book

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