Everything alumni relations and development professionals should know about email marketing : using email communications to build and manage alumni and donor relations.

Bibliographic Details

Language:	English
Published:	[Austin, Tex.] : Convio Inc., [2004], ©2004.
Subjects:	Electronic fund raising. Fund raising > Computer network resources. Educational fund raising. Electronic mail messages. Internet marketing.
Physical Description:	21 leaves : illustrations ; 28 cm
Format:	Book