The mercifully brief, real-world guide to-- raising $1,000 gifts by mail / Mal Warwick.

Bibliographic Details
Main Author: Warwick, Mal
Language:English
Published: Medfield, Mass. : Emerson & Church, Publishers, [2005], ©2005.
Subjects:
Direct-mail fund raising.
Nonprofit organizations > Finance.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:92 pages, 19 unnumbered pages : illustrations ; 25 cm
Variant Title:
Raising $1,000 gifts by mail.
Raising one thousand dollar gifts by mail.
Format: Book
Contents:
  • Forget everything you know about direct mail fundraising
  • Numbers that will blow your socks off
  • So, why isn't everybody doing this stuff?
  • Will high-dollar direct mail work for you?
  • A bird's-eye view of a classic high-dollar package
  • Putting high-dollar mail in its proper place
  • Does direct mail fundraising pass the smell test?
  • Dorothy donor's dream
  • This is not your grandfather's direct mail
  • The list of prospects or donors must be painstakingly chosen
  • The case for giving must be compelling and tailored to high-dollar donors
  • The appeal must be packaged in a truly engaging way
  • You must follow up; and follow through!
  • A guided tour through a contemporary high-dollar appeal
  • High-dollar look and feel
  • The carrier envelope
  • The letter
  • The brochure
  • The response device
  • The reply envelope
  • Bringing your high-dollar program to life
  • Put high-dollar donors at the center of your universe
  • Treat high-dollar donors the way they want to be treated
  • Sustaining your returns over the long haul
  • The annual giving society
  • The annual renewal cycle
  • A high-dollar newsletter
  • A year-round communication schedule
  • So, why does this stuff work?