Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
[2006], ©2006.
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| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: | |
| Physical Description: | xxiv, 932 pages : color illustrations ; 26 cm |
| Format: | Book |
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