APA (7th ed.) Citation

Kotler, P., Bowen, J., & Makens, J. C. (2006). Marketing for hospitality and tourism (Fourth edition.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, John Bowen, and James C. Makens. Marketing for Hospitality and Tourism. Fourth edition. Upper Saddle River, NJ: Pearson Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing for Hospitality and Tourism. Fourth edition. Pearson Prentice Hall, 2006.