Medicine and Madison Avenue / the National Humanities Center and the John W. Hartman Center for Sales, Advertising and Marketing History.

Explores the relationships between modern medicine and modern advertising. Presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines, illustrating the variety and evolution of marketing images from the 1910s through the 1950s.

Bibliographic Details
Corporate Authors:	Duke University. Rare Book, Manuscript, and Special Collections Library John W. Hartman Center for Sales, Advertising & Marketing History
Language:	English
Published:	Durham, NC : Digital Scriptorium, Rare Book, Manuscript, and Special Collections Library, Duke University, 2002.
Subjects:	Advertising > Medicine. Advertising > United States > History. Marketing > United States > History. Advertising, Magazine > United States. Advertising, Newspaper > United States. Advertising > Social aspects > United States. Advertising > Drugs, Nonprescription. Advertising > Health products. Advertising > Hygiene products. Advertising > Toilet preparations.
Online Access:	Connect to online resource - All users
Variant Title:	MMA.
Format:	Electronic

Description
Summary:	Explores the relationships between modern medicine and modern advertising. Presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines, illustrating the variety and evolution of marketing images from the 1910s through the 1950s.
Note:	Title from home page (viewed Oct. 17, 2005). Electronic resource.
Call Number:	HF6161.M4 M443
Bibliography Note:	Includes bibliographical references.
System Details:	Mode of access: World Wide Web.
Cumulative Indexes:	Includes list of selected repositories with advertising collections.