APA (7th ed.) Citation

Cohen, W. A. (2006). The marketing plan (Fifth edition.). J. Wiley & Sons.

Chicago Style (17th ed.) Citation

Cohen, William A. The Marketing Plan. Fifth edition. Hoboken, NJ: J. Wiley & Sons, 2006.

MLA (9th ed.) Citation

Cohen, William A. The Marketing Plan. Fifth edition. J. Wiley & Sons, 2006.