The marketing plan / William A. Cohen.
Main Author: | |
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Language: | English |
Published: |
Hoboken, NJ :
J. Wiley & Sons,
[2006], ©2006.
|
Edition: | Fifth edition. |
Subjects: | |
Physical Description: | xviii, 350 pages : illustrations ; 28 cm |
Format: | Book |
Call Number: | HF5415.13 .C6348 2006 |
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Bibliography Note: | Includes bibliographical references (pages 345-346) and index. |
ISBN: | 047175529X (pbk. : alk. paper) |