The marketing plan / William A. Cohen.

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Bibliographic Details
Main Author:	Cohen, William A., 1937-
Language:	English
Published:	Hoboken, NJ : J. Wiley & Sons, [2006], ©2006.
Edition:	Fifth edition.
Subjects:	Marketing > Management.
Physical Description:	xviii, 350 pages : illustrations ; 28 cm
Format:	Book

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