Business strategy in a semiglobal economy / Panos Mourdoukoutas.

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Bibliographic Details
Main Author: Mourdoukoutas, Panos
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2006], ©2006.
Subjects:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:xv, 213 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.