Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

Bibliographic Details

Main Author:	Gulas, Charles S., 1962-
Other Authors:	Weinberger, Marc G.
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, Inc., [2006], ©2006.
Subjects:	Wit and humor in advertising.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xiv, 240 pages : illustrations ; 24 cm
Format:	Book