The culture and commerce of publishing in the 21st century / Albert N. Greco, Clara E. Rodríguez, and Robert M. Wharton.

Bibliographic Details
Main Author: Greco, Albert N., 1945-
Other Authors: Rodriguez, Clara E., 1944-
Wharton, Robert M.
Language:English
Published: Stanford, Calif. : Stanford Business Books, 2007.
Subjects:
Publishers and publishing > United States.
Physical Description:viii, 262 pages : illustrations ; 27 cm
Variant Title:
Culture and commerce of publishing in the twenty-first century.
Format: Book
Contents:
  • Changes in the book-publishing industry, 1945-2005
  • Commercial and scholarly book publishing
  • Organizational choice in the U.S. book-publishing industry : strategies for domestic success and global competitiveness
  • The economics of publishing and the impact of technology on book publishing
  • Changing demographics, producers, and consumers in book publishing
  • People in book publishing : "I'm glad I'm not an author"
  • The major challenges confronting book publishers and authors.