Hospitality and tourism marketing / William Lazar, Melissa Dallas, Carl Riegel.

Bibliographic Details
Main Author:	Lazer, William
Corporate Author:	American Hotel & Lodging Association. Educational Institute
Other Authors:	Dallas, Melissa Riegel, Carl D.
Language:	English
Published:	Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., [2006], ©2006.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing. Advertising > Hospitality industry. Advertising > Tourism.
Local Note:	MSU Stanley C. and Selma D. Hollander Faculty Book Collection.
Physical Description:	xvii, 436 pages : illustrations ; 23 cm
Format:	Book

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