How she does it : how women entrepreneurs are changing the rules of business success / Margaret Heffernan.

Bibliographic Details
Main Author: Heffernan, Margaret, 1955-
Language:English
Published: New York : Viking, 2007.
Subjects:
Businesswomen.
Women-owned business enterprises.
Physical Description:xiii, 274 pages ; 22 cm
Format: Book
Contents:
  • 1: Fire in the belly, skin in the game
  • The need to achieve
  • Zeitgeist
  • Niche is nice (and margins are marvelous)
  • 2: It ain't what we do, it's the way that we do it
  • The value of values
  • The power of people
  • Leadership as orchestration
  • Customer love
  • Improvisation
  • Help!
  • Staying power
  • Money isn't everything
  • 3: The only failure is not to try
  • M & A: marriage and acclimatization
  • Birth of a saleswoman
  • The new norm.