Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

Bibliographic Details
Other Authors:	Petruzzelli, Barbara Whitney
Language:	English
Published:	Binghamton, NY : Haworth Information Press, [2005], ©2005.
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Libraries and students.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xvi, 192 pages : illustrations ; 23 cm
Format:	Book

Description
Note:	"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
Call Number:	Z716.3 .R42 2005
Bibliography Note:	Includes bibliographical references and index.
ISBN:	9780789031570 (alk. paper) 0789031574 (alk. paper) 9780789031587 (pbk. : alk. paper) 0789031582 (pbk. : alk. paper)