Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

Bibliographic Details
Other Authors: Petruzzelli, Barbara Whitney
Language:English
Published: Binghamton, NY : Haworth Information Press, [2005], ©2005.
Subjects:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and colleges.
Libraries and students.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:xvi, 192 pages : illustrations ; 23 cm
Format: Book

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