Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

Bibliographic Details
Other Authors:	Petruzzelli, Barbara Whitney
Language:	English
Published:	Binghamton, NY : Haworth Information Press, [2005], ©2005.
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and colleges. Libraries and students.
Online Access:	Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:	xvi, 192 pages : illustrations ; 23 cm
Format:	Book

Contents:

Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug
Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black
Getting the word out : publicizing library programs and services to the community / Rob Withers
Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker
Marketing virtual reference : what academic libraries have done / Luke Vilelle
Marketing resources for the busy librarian / Deborah O. Lee
Drop them a postcard : another way to reach your patrons / John A. Cosgrove
Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine
Affordable, effective, and realistic marketing / Jane M. Verostek
Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez
Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson
We better get this party started! / Lisa Lavoie, Judith Markiewicz.