Customer message management : increasing marketing's impact on selling / Tim Riesterer and Diane Emo.

Bibliographic Details
Main Author:	Riesterer, Tim
Corporate Author:	American Marketing Association
Other Authors:	Emo, Diane
Language:	English
Published:	Mason, Ohio : Thomson South-Western, [2006], ©2006.
Subjects:	Sales promotion. Communication in marketing. Value added.
Physical Description:	viii, 178 pages : illustrations ; 24 cm
Format:	Book

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