APA (7th ed.) Citation

Koch, E., & Heady, C. (2007). Buzz: How to create it and win with it. American Management Association.

Chicago Style (17th ed.) Citation

Koch, Ed, and Christy Heady. Buzz: How to Create It and Win with It. New York: American Management Association, 2007.

MLA (9th ed.) Citation

Koch, Ed, and Christy Heady. Buzz: How to Create It and Win with It. American Management Association, 2007.