Buzz : how to create it and win with it / Edward I. Koch and Christy Heady.

Bibliographic Details
Main Author: Koch, Ed, 1924-2013
Other Authors: Heady, Christy
Language:English
Published: New York : American Management Association, [2007], ©2007.
Subjects:
Physical Description:164 pages : facsimiles ; 24 cm
Format: Book

MARC

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049 |a EEMB 
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082 0 0 |a 658.4/09  |2 22 
100 1 |a Koch, Ed,  |d 1924-2013.  |0 http://id.loc.gov/authorities/names/n81051888 
245 1 0 |a Buzz :  |b how to create it and win with it /  |c Edward I. Koch and Christy Heady. 
260 |a New York :  |b American Management Association,  |c [2007], ©2007. 
300 |a 164 pages :  |b facsimiles ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Honesty comes first -- Finding your niche -- The power of my pen -- Crafting your vision -- How to engage the media -- Attracting loyal followers -- Why your gut rules every time -- Picking your fights, enforcing your rights -- Turning mistakes into opportunities -- Staying organized -- How to withstand public scrutiny -- Being open to change. 
650 0 |a Success in business.  |0 http://id.loc.gov/authorities/subjects/sh85129589 
650 0 |a Success.  |0 http://id.loc.gov/authorities/subjects/sh85129587 
650 0 |a Interpersonal communication.  |0 http://id.loc.gov/authorities/subjects/sh85067481 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
700 1 |a Heady, Christy.  |0 http://id.loc.gov/authorities/names/n95007008 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5386 .K758 2007  |h Library of Congress classification  |i Printed Material  |m 31293007262888  |n 1