APA (7th ed.) Citation

Beard, F. K. (2008). Humor in the advertising business: Theory, practice, and wit. Rowman & Littlefield.

Chicago Style (17th ed.) Citation

Beard, Fred K. Humor in the Advertising Business: Theory, Practice, and Wit. Lanham: Rowman & Littlefield, 2008.

MLA (8th ed.) Citation

Beard, Fred K. Humor in the Advertising Business: Theory, Practice, and Wit. Rowman & Littlefield, 2008.