Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

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Bibliographic Details
Main Author:	Beard, Fred K., 1957-
Language:	English
Published:	Lanham : Rowman & Littlefield, [2008], ©2008.
Subjects:	Wit and humor in advertising. Reclame. Humor (grappigheden)
Local Note:	MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010.
Physical Description:	xiv, 205 pages : illustrations ; 23 cm
Format:	Book

Description
Call Number:	HF5821 .B37 2008
Bibliography Note:	Includes bibliographical references (pages 183-188) and index.
ISBN:	9780742554252 (cloth : alk. paper) 0742554252 (cloth : alk. paper) 9780742554269 (pbk. : alk. paper) 0742554260 (pbk. : alk. paper)