Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
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| Main Author: | |
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| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2008], ©2008.
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| Subjects: | |
| Local Note: |
MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010. |
| Physical Description: | xiv, 205 pages : illustrations ; 23 cm |
| Format: | Book |