Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

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Bibliographic Details
Main Author: Beard, Fred K., 1957-
Language:English
Published: Lanham : Rowman & Littlefield, [2008], ©2008.
Subjects:
Wit and humor in advertising.
Reclame.
Humor (grappigheden)
Local Note:
MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010.
Physical Description:xiv, 205 pages : illustrations ; 23 cm
Format: Book
Contents:
  • List of illustrations
  • Acknowledgments
  • Introduction
  • 1. Historic attempts at advertising humor
  • 2. Theoretically, what's so funny?
  • 3. Why typology is a funny word
  • 4. How does silly sell?
  • 5. When humorous ads aren't funny
  • 6. Campaigns that made audiences laugh-- and buy
  • Selected bibliography
  • Selected creative credits and awards
  • Index
  • About the author.