Mastering automotive challenges / [edited by] Bernd Gottschalk and Ralf Kalmbach.
| Other Authors: | |
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| Language: | English |
| Published: |
London ; Philadelphia, PA :
Kogan Page,
2007.
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| Subjects: | |
| Physical Description: | vi, 378 pages : illustrations, maps ; 24 cm |
| Format: | Book |
Contents:
- The automotive industry sets the course for the global economy / Bernd Gottschalk
- The automotive power play moves into its next round / Ralf Kalmbach
- The globalization challenge : is the automotive industry raising the champions of tomorrow? / Thomas Sedran
- The value chain challenge : networks, the strategy for success / Marcus Berret
- The technology challenge : progress or pitfall? / Silvio Schindler
- The market challenge : who will gain strategic control? / Jürgen Reers
- The sales and after-sales challenge : capturing value along the car lifecycle / Max Blanchet and Jacques Rade
- Partnership as a model for success / Franz Fehrenbach
- Brand differentiation on the basis of platform and module strategies / Bernd Pischetsrieder
- Visteon corporation : transforming from OEM to supplier / Heinz Pfannschmidt
- New impetus for General Motors in Europe / Carl-Peter Forster
- How electronics is changing the automotive industry : from component suppliers to system partners / Peter Bauer
- The next evolutionary step for the automotive industry is just around the corner : factors for sustainable success in the interplay of OEMs and suppliers / Siegfried Wolf
- BlueTec : the path to the world's cleanest diesel / Thomas Weber
- Bharat Forge : emerging players from emerging regions / Babasaheb N Kalyani.