APA (7th ed.) Citation

Gale Group & Riggs, T. (2007). Encyclopedia of major marketing campaigns. Thomson Gale.

Chicago Style (17th ed.) Citation

Gale Group and Thomas Riggs. Encyclopedia of Major Marketing Campaigns. Detroit [Mich.]: Thomson Gale, 2007.

MLA (9th ed.) Citation

Gale Group and Thomas Riggs. Encyclopedia of Major Marketing Campaigns. Thomson Gale, 2007.

Warning: These citations may not always be 100% accurate.