Encyclopedia of major marketing campaigns. Volume 2 / [Thomas Riggs, ed.].
Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or marke...
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| Language: | English |
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Detroit [Mich.] :
Thomson Gale,
2007.
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| Online Access: | |
| Physical Description: | 1 electronic text : html. Also issued in print. |
| Format: | Electronic eBook |
MARC
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| 245 | 0 | 0 | |a Encyclopedia of major marketing campaigns. |n Volume 2 / |c [Thomas Riggs, ed.]. |
| 260 | |a Detroit [Mich.] : |b Thomson Gale, |c 2007. | ||
| 300 | |a 1 electronic text : |b html. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Title from e-book home page (GVRL website, viewed July 23, 2007) | ||
| 500 | |a Published on the Gale Virtual Reference Library website. | ||
| 500 | |a Electronic resource. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign-- what worked, what didn't and why. The entry ends with further information for researchers-- references to competitors and annotated citations to relevant campaigns and periodical articles. | ||
| 530 | |a Also issued in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Advertising campaigns |z United States |x History |y 20th century. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
| 650 | 0 | |a Advertising campaigns |z United States |x History |y 21st century. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
| 650 | 0 | |a Marketing |z United States |x History |y 20th century. |0 http://id.loc.gov/authorities/subjects/sh2008107308 | |
| 650 | 0 | |a Marketing |z United States |x History |y 21st century. |0 http://id.loc.gov/authorities/subjects/sh2008107308 | |
| 655 | 0 | |a Electronic reference sources. | |
| 700 | 1 | |a Riggs, Thomas, |d 1963- |0 http://id.loc.gov/authorities/names/n95085058 | |
| 710 | 2 | |a Gale Group. |0 http://id.loc.gov/authorities/names/nr99002817 | |
| 730 | 0 | |a Gale virtual reference library. |0 http://id.loc.gov/authorities/names/no2009197169 | |
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