The beauty backlash / BBC ; The Open University ; produced and directed by Joanna Lee.

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"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion indust...

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Bibliographic Details
Corporate Authors: Films for the Humanities & Sciences (Firm)
BBC Video (Firm)
Open University
Other Authors: Lee, Joanna (Producer, Director)
Potter, Libby (Reporter)
Edwards, Clive (Editor)
Language:English
Published: Princeton, N.J. : Films for the Humanities & Sciences, [2007]
Subjects:
Beauty, Personal.
Feminine beauty (Aesthetics)
Body image in women.
Women in advertising.
Documentary films.
Genre:
Documentary films.
Physical Description:1 videodisc (30 min.) : sound, color ; 4 3/4 in.
Format: Video DVD
Description
Summary:
"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse" --Container.
Note:Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.
Videorecording.
Call Number:HQ1219 .B43 2007 VideoDVD
Credits:Camera, Toby Ralph, Jonathan Young ; editor, Clive Edwards.
System Details:DVD.
Participant or Performer:
Reporter, Libby Potter.