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|b .A34 2008
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4 |
|a 658.15224
|2 22
|
| 100 |
1 |
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|a Ahern, Tom,
|d 1947-
|0 http://id.loc.gov/authorities/names/n77019457
|
| 245 |
1 |
0 |
|a Keep your donors :
|b the guide to better communications & stronger relationships /
|c Tom Ahern, Simone Joyaux.
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c [2008], ©2008.
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| 300 |
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|a xxiv, 453 pages :
|b illustrations ;
|c 26 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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| 490 |
1 |
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|a AFP fund development series
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| 504 |
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|a Includes bibliographical references (pages 431-433) and index.
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| 505 |
0 |
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|a Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma.
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| 650 |
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0 |
|a Fund raising.
|0 http://id.loc.gov/authorities/subjects/sh85052363
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| 650 |
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0 |
|a Nonprofit organizations
|x Finance.
|0 http://id.loc.gov/authorities/subjects/sh95002242
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| 650 |
|
0 |
|a Business communication.
|0 http://id.loc.gov/authorities/subjects/sh87004551
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| 650 |
|
0 |
|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
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| 700 |
1 |
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|a Joyaux, Simone P.
|0 http://id.loc.gov/authorities/names/n96105306
|
| 830 |
|
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|a AFP fund development series.
|0 http://id.loc.gov/authorities/names/n2004151497
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
|t 0
|e HG177 .A34 2008
|h Library of Congress classification
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|m 31293029619735
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