Born digital : understanding the first generation of digital natives / John Palfrey and Urs Gasser.

The most enduring change wrought by the digital revolution is neither the new business models nor the new search algorithms, but rather the massive generation gap between those who were born digital and those who were not. The first generation of "digital natives"--children who were born into and raised in the digital world--is now coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed. But who are these digital natives? How are they different from older generations, and what is the world they're creating going to look like? Based on original research and advancing new theories, the authors explore a broad range of issues, from the highly philosophical to the purely practical.--From publisher description.