A Cognitive Response Analysis of the "Sleeper Effect." / Anthony G. Greenwald and Paulette M. Gillig.

This paper presented the cumulative knowledge that the authors gained about the "sleeper effect" during a series of 5 experiments. The "sleeper effect" is the improved effects of communication over time -- after one has a chance to "sleep on it." From their experiments, the authors conclude that, at...

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Bibliographic Details

Main Authors:	Greenwald, Anthony G., Gillig, Paulette Marie, 1949- (Author)
Corporate Author:	Ohio State University
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1971.
Subjects:	Communication Skills. Communication (Thought Transfer) Motivation Techniques. Overt Response. Persuasive Discourse. Social Psychology. Verbal Communication.
Physical Description:	10 pages
Format:	Microfilm Book