Energization Properties of Positive and Negative Reinforcers / John Davis and John Lamberth.

Affect arousing and energizing properties of positive and negative reinforcing stimuli were investigated. Subjects received positive evaluations (PE), similar attitudes (SA), dissimilar attitudes (DA) or negative evaluations (NE) presented on slides. Pre- and post-slide semantic differentials were f...

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Bibliographic Details
Main Authors: Davis, John
Lamberth, John (Author)
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1973.
Subjects:
Physical Description:15 pages
Format: Microfilm Book

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