Prestige Factors Influencing Evaluative Level Reading / Linda L. Johnson.
Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by mea...
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Language: | English |
Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1978.
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Physical Description: | 15 pages |
Format: | Microfilm Book |
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