Prestige Factors Influencing Evaluative Level Reading / Linda L. Johnson.

Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by mea...

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Bibliographic Details

Main Author:	Johnson, Linda L.
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Comparative Analysis. Evaluation Criteria. Evaluation Methods. Evaluative Thinking. Information Sources. Public Opinion. Reading Research. Reputation. Student Attitudes. Prestige Speeches/Meeting Papers.
Genre:	Speeches/Meeting Papers.
Physical Description:	15 pages
Format:	Microfilm Book