Method Dependent Opinion Leadership : Implications for Ascertainment of Black Community Needs for Public Television Stations / Thomas A. McCain and Others.

An assessment was made of the similarities and differences of the problems, interests, and needs articulated by the visible and "invisible" opinion leaders within the Black community of Columbus, Ohio. Interviews which included both open-ended and closed-ended questions were conducted with a random...

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Bibliographic Details
Main Author:	McCain, Thomas A.
Corporate Author:	Corporation for Public Broadcasting, Washington, DC. Office of Communication Research
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Black Community. Community Leaders. Community Surveys. Consumer Economics. Interviews. Needs Assessment. Programing (Broadcast) Public Opinion. Public Television. Questionnaires. Research Methodology. Urban Problems. Reports, Research.
Genre:	Reports, Research.
Physical Description:	114 pages
Format:	Microfilm Book

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