Effective Publications for Colleges and Universities. Revised Edition / Kelvin J. Arden and William J. Whalen.

This guide is intended as an aid in producing effective institutional publications. It addresses: communicating through publications; organizing the publications office; editing and writing techniques; buying printing; the catalog; recruiting and career materials; publications; organizing the annual...

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Bibliographic Details
Main Authors:	Arden, Kelvin J. Whalen, William J. (Author)
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Annual Reports. College Administration. Cost Effectiveness. Editing. Expository Writing. Faculty Handbooks. Fund Raising. Graphic Arts. Guidelines. Higher Education. Illustrations. Organizational Communication. Photographs. Public Relations. Publications. Publicize. Reference Materials. School Catalogs. School Publications. Technology. Reference Materials, General. Guides, Classroom > Teacher.
Genre:	Reference Materials, General. Guides, Classroom
Physical Description:	171 pages
Format:	Microfilm Book

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