Making Your News Service More Effective. Second Edition / Joel S. Berger, Ed.

This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Counci...

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Bibliographic Details
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Other Authors:	Berger, Joel S. (Editor)
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Advertising. Broadcast Industry. Cable Television. Directories. Higher Education. Marketing. Mass Media. News Reporting. News Writing. Photography. Public Relations. Publicity. Radio. Television. Guides, Non-Classroom. Collected Works, General.
Genre:	Guides, Non-Classroom. Collected Works, General.
Physical Description:	200 pages
Format:	Microfilm Book

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