A Study of Public Television's Educational Services, 1978-1979.

A survey was conducted of the educational services provided by public television licensees in 1978-79. Responses were obtained from 159 of the 166 licensees, a 96% return rate. Some of the key findings were: 94% of the public television licensees provided educational services in 1978-79, 76% provided more than one million copies of curriculum material to accompany their kindergarten through grade 12 (K-12) programing, and 66% delivered K-12 instructional television programs in nonbroadcast formats such as video tapes. Additionally, licensees reported servicing an estimated 36% of the potential K-12 market in their viewing areas, licensees have established regular liaisons with many colleges, 75% of the licensees plan to broadcast more postsecondary programing series, 65% expect to distribute more secondary programing in nonbroadcast formats, and 59% expect to increase use of nonbroadcast for postsecondary programing. (Appendixes include the survey instrument and a summary of reported public television educational services by state and licensee.) (MKM)

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