Attitude and Opinion Research : Why You Need It/How To Do It.

This guidebook is designed as a brief introduction to the use of attitude research as a tool in the student recruitment process. Opinion and attitude research are briefly described from the perspective of the academic communicator. Topics include the following: the difference between opinion and att...

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Bibliographic Details
Corporate Author:	Council for the Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1977.
Subjects:	Alumni. Attitude Measures. College Faculty. College Graduates. Graduate Surveys. Higher Education. Institutional Research. Marketing. Opinions. Questionnaires. Research Methodology. School Attitudes. Student Attitudes. Student Recruitment. Teacher Attitudes. Guides, Non-Classroom. Tests/Questionnaires.
Genre:	Guides, Non-Classroom. Tests/Questionnaires.
Physical Description:	90 pages
Format:	Microfilm Book

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