Promoting Continuing Education Programs / Gayle A. Hendrickson.

This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media opti...

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Bibliographic Details
Main Author:	Hendrickson, Gayle A.
Corporate Author:	Council for Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Administrator Guides. Check Lists. Continuing Education. Evaluation. Higher Education. Marketing. Mass Media. News Media. Printing. Public Relations. Publicity. Direct Mail Advertising Guides, Non-Classroom.
Genre:	Guides, Non-Classroom.
Physical Description:	66 pages
Format:	Microfilm Book

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