Proceedings of the Technical Conference on Qualitative Television Ratings (1980). Final Report / Howard A. Myrick and Carol Keegan.

The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current quali...

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Bibliographic Details
Main Authors:	Myrick, Howard A. Keegan, Carol (Author)
Corporate Author:	Corporation for Public Broadcasting, Washington, DC. Office of Communication Research
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1980.
Subjects:	Audiences. Bibliographies. Evaluation Methods. Feedback. Models. Programing (Broadcast) Public Television. Quality Control. Rating Scales. Research Methodology. Television Research. Television Surveys. Television Viewing. Collected Works, Proceedings. Reports, Research.
Genre:	Collected Works, Proceedings. Reports, Research.
Physical Description:	101 pages
Format:	Microfilm Book

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