Uses and Gratifications Associated with Exposure to Public Television / Walter Gantz.
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting dif...
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Language: | English |
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[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
1980.
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Physical Description: | 51 pages |
Format: | Microfilm Book |
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