Boston (WGBH) Field Testing of a Qualitative Television Rating System for Public Broadcasting / Howard A. Myrick and Carol Keegan.

A field test was conducted to examine the efficiency of a paper-and-pencil television diary for collecting viewer evaluations of public and commercial television programs. Six hundred individuals in Boston, Massachusetts, kept qualitative viewing diaries for one week. The results indicated high and...

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Bibliographic Details
Main Authors:	Myrick, Howard A. Keegan, Carol (Author)
Corporate Author:	Corporation for Public Broadcasting, Washington, DC. Office of Communication Research
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Adults. Evaluation Methods. Field Tests. Predictive Validity. Programing (Broadcast) Public Television. Rating Scales. Television Research. Media Use Reports, Research. Numerical/Quantitative Data.
Genre:	Reports, Research. Numerical/Quantitative Data.
Physical Description:	59 pages
Format:	Microfilm Book

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