A Comparison of Three Research Methodologies for Pilot Testing New Television Programs.

Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlin...

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Bibliographic Details
Corporate Author:	Corporation for Public Broadcasting, Washington, DC. Office of Communication Research
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Attitude Measures. Communication Research. Comparative Analysis. Evaluation Methods. Programing (Broadcast) Research Methodology. Television Research. Television Viewing. Audience Response Reports, Research. Books.
Genre:	Reports, Research. Books.
Physical Description:	139 pages
Format:	Microfilm Book

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