Attracting Minority Audiences to Public Television.

This study focused on specific needs and interests of three minority groups (Blacks, Hispanics, and the elderly) as television audiences. The study was based on a survey of American television audiences, conducted by Ronald Frank and Marshall Greenberg for the Corporation for Public Broadcasting, to...

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Bibliographic Details
Corporate Authors:	Booz Allen and Hamilton, Inc., Washington, DC Corporation for Public Broadcasting, Washington, DC. Office of Communication Research
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1981.
Subjects:	Audiences. Blacks. Demography. Hispanic Americans. Individual Characteristics. Interest Research. Interests. Minority Groups. Older Adults. Programing (Broadcast) Public Television. Television Surveys. Television Viewing. Audience Analysis Reports, Research. Numerical/Quantitative Data.
Genre:	Reports, Research. Numerical/Quantitative Data.
Physical Description:	106 pages
Format:	Microfilm Book

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