Attitude and Opinion Research. Why You Need It : How To Do It. Third Edition / Walter K. Lindenmann.

Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure...

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Bibliographic Details
Main Author:	Lindenmann, Walter K.
Corporate Author:	Council for the Advancement and Support of Education, Washington, DC
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1983.
Subjects:	Attitude Measures. Data Collection. Higher Education. Institutional Advancement. Opinions. Public Opinion. Public Relations. Questionnaires. Research Methodology. Research Utilization. School Community Relationship. Student Recruitment. Surveys. Guides, Non-Classroom. Tests/Questionnaires.
Genre:	Guides, Non-Classroom. Tests/Questionnaires.
Physical Description:	126 pages
Format:	Microfilm Book

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